How Custom Frames for Canva Can Boost Your Online Business
Canva is a go-to tool for creators who want polished designs without the learning curve of pro software. It’s fast, intuitive, and packed with templates—but if you’ve ever scrolled through the frame options, you’ve probably noticed they all start to look the same. That’s where custom Canva frames come in. They’re a simple way to elevate your designs and create something that stands out—whether you’re designing for fun, building a brand, or creating digital products to sell.
In this blog post, we’re diving into what custom frames for Canva are, why they’re a profitable digital product, who you can sell them to, and how to market them effectively.
Please note: There are affiliate links in this article. If you purchase through my link, I earn a commission but at no extra cost to you. I only recommend products I feel will be of value to you. Thank you for supporting my business. Read my full affiliate disclosure here.
What Are Custom Frames for Canva?
Custom Canva frames are exactly what they sound like: frames that you create yourself to fit your personal style or the unique needs of your project. While Canva offers a library of pre-made frames—such as circles, squares, and simple shapes—sometimes these options just don’t cut it if you’re looking for something more creative.
You might want a frame shaped like a heart, a frame that incorporates text and images together, or a funky collage-style frame. That’s where custom frames come in. By turning clipart or other graphic elements into custom frames, you can add an extra layer of creativity and functionality to your designs.
The best part? You don’t need to be a professional graphic designer or own expensive software to create these frames. You can do it all using Photopea, a free, web-based image editing tool that is easy to use, even if you’re a beginner. And, with just a few simple steps, you can transform your favorite clipart into high-quality custom frames that are perfect for use in Canva. Learn how with this training: Turn Clipart Into Custom Frames
Why Custom Frames for Canva Are Profitable
Creating custom Canva frames isn’t just a fun hobby—it’s also a lucrative online business opportunity. Let’s break down why these digital assets are so profitable:
1. They Add Value to Canva Designs
While Canva’s default frames are useful, they’re not always the most exciting. Custom frames allow you to add your own unique flair to your designs. For designers, marketers, bloggers, and business owners, having access to exclusive, interesting frames is invaluable. It’s what can help their designs stand out in a crowded digital space. Offering these frames as a product can save others the time and effort of trying to create them from scratch, making your product incredibly useful and desirable.
2. They’re Easy to Create in Bulk
Once you learn the process of creating custom frames, it’s easy to replicate it and create multiple frames in different styles. This makes it simple to build a collection of custom frames that you can sell together in bundles, increasing the perceived value of your product. You could also create frames around specific themes—like seasonal frames for spring, summer, or fall—giving your customers options that cater to their specific needs.
3. They’re Highly Sellable on Multiple Platforms
Custom Canva frames are a versatile digital product. You can sell them on platforms like Etsy, Creative Market, and Gumroad, where buyers are actively looking for creative design assets. Plus, Canva’s popularity as a design tool ensures that there will always be a steady demand for new frames, particularly from people who want to elevate their Canva designs without spending too much time learning the technical aspects of graphic design.
4. They Don’t Require Physical Inventory
One of the best things about selling digital products like Canva frames is that they don’t require you to handle any physical inventory. Once you create your frames, you can package and sell them online without worrying about shipping or stock management. This makes it a low-overhead business model with the potential for passive income. After the initial effort of creating and listing your frames, you can continue to make sales without much ongoing effort.
5. You Can Offer Customization Services
If you want to take things a step further, you can offer custom frame designs tailored to specific customer requests. People love the idea of having personalized products that reflect their style or needs. By offering customization options, you can increase your revenue and attract customers who are looking for something unique.
Who to Sell Custom Canva Frames To
Now that we know why custom frames are a profitable digital product, let’s look at who might want to buy them and why. Custom Canva frames have a wide range of potential customers, including:
1. Content Creators and Influencers
If you’re active on Pinterest or Instagram, you probably already know that content creators and influencers are constantly on the lookout for ways to improve their visual content. Canva is a popular tool for social media posts, stories, and graphics, and many influencers are looking for unique frames to make their content stand out. You can target this group by offering trendy, high-quality frames that complement their aesthetic.
2. Small Business Owners
Small business owners, particularly those in the creative industries like bloggers, photographers, and event planners, often use Canva for their marketing materials. A beautiful frame can elevate a flyer, an Instagram post, or a promotional graphic. By offering custom frames that align with their branding, you can attract these business owners as your customers.
3. Etsy Sellers
Many Etsy sellers are looking to enhance their product images or promotional materials. Custom Canva frames can help them create professional-looking designs without the expense of hiring a designer. Etsy sellers, especially those who specialize in digital products like planners or printable artwork, would be particularly interested in purchasing frames that help their designs stand out.
4. Teachers and Educators
Teachers and homeschool parents are always looking for ways to create eye-catching learning materials for their students. Custom frames can help them add a personal touch to worksheets, classroom posters, and other educational resources. Marketing your frames to educators who want to improve their learning materials could be a great niche market.
5. Personal and Family Use
Finally, don’t forget that people want frames for personal projects as well. Parents might use frames to create photo albums, party invitations, or scrapbook pages. Offering a wide range of styles—from playful to elegant—can attract buyers who need frames for family-related projects.
How to Market and Sell Custom Canva Frames
Now that you know who your customers are, let’s dive into how you can market your custom Canva frames and get them in front of the right people. Here are some marketing strategies that work well for digital products:
1. Pinterest Marketing
Pinterest is a goldmine for digital products, particularly if you’re targeting designers and creators. Share visually appealing pins showcasing your custom Canva frames in action. For example, create mockups of your frames being used in Canva to demonstrate how they can enhance the overall look of a design. Be sure to use relevant keywords like “Canva frames,” “custom frames,” and “Canva templates” in your pin descriptions to ensure your posts are discoverable.
2. Social Media and Collaborations
Instagram, Facebook, and other social platforms are also great places to market your frames. Share customer testimonials, behind-the-scenes looks at how you create the frames, and creative ideas for how your customers can use them. You can also collaborate with influencers or other digital creators who can showcase your frames on their accounts.
3. Etsy and Online Marketplaces
Set up a shop on Etsy or similar platforms to sell your custom Canva frames. These platforms are ideal for selling digital products because they attract buyers who are actively searching for design assets. Be sure to use optimized product descriptions and tags to help your frames get discovered.
4. Email Marketing
Once you start building a customer base, email marketing is a great way to keep your audience engaged. Offer discounts, promotions, or new product launches to encourage repeat purchases. You can also send tutorials or design tips on how to use your frames in creative ways.
5. Offer Free Samples or Bundles
Offering a free sample of your custom Canva frames is a great way to attract potential buyers. You could provide a couple of free frames as a lead magnet and encourage customers to check out your full collection for a more comprehensive set. Additionally, offering bundles can incentivize customers to buy more.
Custom Canva frames are a fantastic digital product with the potential for profitable sales. By offering unique and stylish frames that can be used in Canva, you’re helping customers create designs that stand out while generating passive income for yourself. Whether you sell on Etsy, your website, or through social media, there are plenty of ways to reach your ideal audience and grow your online business.
Take It To The Next Level
If you’re interested in learning how to create custom Canva frames and take your designs to the next level, I highly recommend checking out the course Turn Clipart Into Custom Frames for Canva. In this course, you’ll learn how to turn your favorite clipart into high-quality, custom frames that you can use in Canva—without needing any expensive design software. Plus, you’ll learn how to level up your frames by creating more interesting and unique designs like split frames and collage frames.
By the end of the course, you’ll not only have the skills to create custom Canva frames, but you’ll also be equipped to package and sell your creations. If you’ve been wanting to offer unique, high-quality frames for digital products (or even sell them on Etsy), this course is a great starting point!
Check it out and start creating custom frames that will make your designs stand out.
Other Resources to Help You Get Started
Creating digital products doesn’t have to be overwhelming! Check out my Online Business Resources Page for tools, templates, and trainings to help you design high-quality products faster and more efficiently.
Get 40 free listings when you open an Etsy shop. To qualify, your account should be a buyer-only account before using the link. If you’ve already started setting up a shop (even if it’s not open yet), the promo won’t apply. Please be sure to open your shop directly from this link because if you click away or switch browsers, it might not track properly.
