The Easiest Way to Start Selling Printables Online: PLR Templates Explained

If you’ve ever wanted to create and sell printables online but felt overwhelmed by the time and effort it takes to design everything from scratch, you’re not alone. Fortunately, there’s a solution that can help speed up the process and boost your productivity: PLR templates.

PLR stands for “Private Label Rights,” which means you can purchase a template, customize it to suit your style or niche, and sell it as your own. This makes it easier to create digital products for platforms like Etsy or your own website. In this post, we’ll explore how PLR templates can help you sell printables online and give you some ideas for different niches where you can use them.

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What Are PLR Templates?

PLR templates are a great shortcut when creating printables. Instead of starting from scratch, you get professionally designed layouts you can adapt to your niche, audience, and brand style. If you’re selling on your own website, you may be able to use the templates as-is, depending on the licensing terms—this makes it fast and simple to get your shop up and running. But if you’re selling on marketplaces like Etsy, customization is required because Etsy’s terms state that you can’t resell someone else’s designs without making them your own.

Why Customization is Key

Etsy’s marketplace is full of sellers offering similar products, so to grab potential buyers’ attention, your printables need to stand out. By customizing PLR templates, you can make your products unique, reflect your personal brand, and cater to specific customer needs.

Customization can be as simple as:

Changing the colors and fonts
Adding or removing elements (e.g., images, text)
Adjusting the layout to better suit your aesthetic or target audience
Modifying the copy or offering different variations of the design (e.g., a weekly planner with or without a goal-setting section)

Even small adjustments can help make a PLR template feel fresh and original, ensuring it aligns with your brand and appeals to your customers.

Examples of PLR Templates for Different Niches

PLR templates come in a wide variety of styles, formats, and niches, making them suitable for many different types of digital products. Here are some common types of PLR templates you can use to sell printables online, along with ideas for niches where they can be applied:

1. Planners and Organizers

Niche: Productivity, Time Management, and Goal-Setting

Planners and organizers are some of the most popular printables people buy. Whether it’s a daily planner, monthly calendar, or to-do list, you can find PLR templates for all kinds of organizational tools. You can customize these templates to cater to specific audiences, like busy professionals, students, or parents.

2. Budget and Finance Templates

Niche: Personal Finance, Small Business, Budgeting

If you’re in the personal finance niche, you can find PLR templates for budgeting spreadsheets, expense trackers, and savings goal sheets. These templates are perfect for helping customers manage their finances, and you can tweak them to match different financial strategies or create more visually appealing layouts.

3. Meal Planners and Recipe Cards

Niche: Food and Health, Meal Prep, Fitness

Meal planning is a growing trend, and you can use PLR templates to create meal planners, grocery lists, and recipe cards. Customize these templates by adding specific meal types, diet plans, or healthy eating tips to cater to particular audiences, such as busy families or fitness enthusiasts.

4. Business Templates

Niche: Entrepreneurship, Digital Marketing, Small Business Owners

Business owners often need templates to streamline their operations. You can use PLR templates to create printables like invoice templates, business plans, and social media calendars. Customizing these templates allows you to create products that cater to entrepreneurs in specific industries like online marketing, e-commerce, or consulting.

5. Self-Care and Wellness Templates

Niche: Mental Health, Self-Improvement, Wellness

In the wellness niche, self-care printables are incredibly popular. You can create customizable journals, habit trackers, workout logs, and gratitude logs. By adjusting the design to reflect a soothing, calm aesthetic, you can appeal to individuals who are looking to improve their mental and physical health.

6. Kids’ Educational Printables

Niche: Early Childhood Education, Homeschooling

PLR templates in the educational niche can include activity sheets, learning games, flashcards, and worksheets for various subjects. Customize them by adding different themes or educational topics (e.g., math, reading, science) to target specific age groups or learning needs. These are especially popular among parents and teachers.

7. Invitations and Event Templates

Niche: Weddings, Baby Showers, and Other Events

PLR templates for invitations, thank-you cards, and event posters are widely available. You can customize these templates to fit any event, from weddings to graduations. By adding creative elements like custom illustrations or personalized text, you can turn these templates into products that people can easily download and print for their own events.

8. Social Media Templates

Niche: Content Creation, Social Media Managers, Marketing

For digital entrepreneurs, social media is a powerful tool. PLR templates for Instagram posts, Facebook covers, and Pinterest graphics can be customized to create visually appealing designs for any business.

9. Fitness and Health Tracking Templates

Niche: Fitness Enthusiasts, Healthy Lifestyles

In the fitness niche, printables like workout logs, fitness trackers, and diet plans are in high demand. You can use PLR templates to create these types of printables and customize them for various fitness levels or goals, such as weight loss, muscle building, or general wellness.

10. DIY Craft Templates

Niche: Crafters, DIY Enthusiasts, Hobbyists

If you’re targeting crafters and DIY enthusiasts, PLR templates for scrapbooking layouts, greeting cards, and project trackers can be incredibly popular. Customize these templates by adding unique design elements or incorporating popular trends in the crafting world.

Marketing Your Custom PLR Printables

Once you’ve customized your PLR templates, it’s time to market them. Here are some tips to help you get started:

Sell on Etsy or Your Own Website

Etsy is one of the most popular platforms for selling printables, but don’t overlook your own website. Having a site gives you more control over pricing, marketing, and customer experience. Additionally, having your own site allows you to build a mailing list and create a direct relationship with your audience.

Leverage Pinterest

Pinterest is a powerful tool for driving traffic to your printable products. Create eye-catching pins that showcase your custom-designed printables and link back to your Etsy shop or website. Make sure to include relevant keywords in your descriptions and use compelling visuals to grab the attention of Pinterest users.

Offer Freebies to Build an Audience

One effective marketing strategy is to offer a free printable in exchange for an email address. This helps build your mailing list, which you can use to promote new products, special offers, or discounts.

Use Social Media

Social media platforms like Instagram, Facebook, and TikTok can be powerful tools for marketing your PLR printables. Share your designs, post behind-the-scenes looks at your creative process, and engage with your audience to build a loyal customer base.

Collaborate with Influencers

If your printables target a specific niche, consider partnering with influencers or bloggers who align with your brand. They can promote your printables to their audience and help increase visibility and sales.

How PLR Templates Can Save You Time

One of the biggest advantages of using PLR templates is the time saved. Creating printables from scratch can be a time-consuming process, especially if you’re not experienced with design. With PLR templates, you get a head start, and by customizing the templates, you can create unique products in a fraction of the time it would take to design something entirely from scratch.

Here are some places where you can get quality PLR templates:

Additionally, by learning how to maximize the potential of each PLR template you purchase, you can create multiple products from a single template, getting more bang for your buck. Supercharge Your Digital Product Creation teaches you how to turn just ONE PLR template into 10+ products using simple principles, allowing you to create more products in less time and increase your return on investment.

By mastering this skill, you’ll be able to add more products to your Etsy shop quickly. If you’re ready to take your PLR templates to the next level and supercharge your digital product creation, check out Supercharge Your Digital Product Creation today.

Other Resources to Help You Get Started

Creating digital products doesn’t have to be overwhelming! Check out my Online Business Resources Page for tools, templates, and trainings to help you design high-quality products faster and more efficiently.

Get 40 free listings when you open an Etsy shop. To qualify, your account should be a buyer-only account before using the link. If you’ve already started setting up a shop (even if it’s not open yet), the promo won’t apply. Please be sure to open your shop directly from this link because if you click away or switch browsers, it might not track properly.